Leblon Steak was a new Brazilian steakhouse in New Jersey, United States, with a high-end consumer profile. Our challenge was to win over this audience through a visual experience that combined exclusivity, haute cuisine, culture, and Brazilian identity.

Leblon, beyond its elegant phonetics, the famous Rio neighborhood is marked by sophistication and exclusivity, the structural feelings of the project. But we didn't stop there, WE ARE BRAZILIANS. For a foreign gastronomic experience, one expects unique cultural symbolism, and, among our continental multiculturalism, we illuminated our flora, fauna, landscapes, and our main icon.

For this exclusive experience connected to Brazilian identity, we created aesthetic reinterpretations of symbols that mark the international imagination. Through a geometric language with slender lines and perfect angles combined with a visual system of typography, colors, and harmonic hierarchies, we built a unique, flexible, and striking design.